Fond as an adjective is having an affection or liking for something. Fond as a noun is the flavorful browned bits that stick to the bottom of a pan after cooking. These bits act as the foundation of a good dish–it gives it depth, personality, and warmth. Fond finds friends because two friends found fond, over dinner.
This idea is driven by human interaction and the need to feel connected. Fond acts as a curator, a resource, a set of intentions for the purpose of repeated application and evolution. It reinvents the third space—a judgment free zone dedicated towards rest and forming meaningful and lasting friendships. Fond embodies the post-digital, the word of mouth, the hard copy.

1. Move with curiosity 
2. Get to know your surroundings and guests
3. Take careful time to set the stage, curate a mood
4. Work shall not be discussed at the dinner table
5. Trust your gut and follow your nose
6. The gathering must end, so the next one can begin
7. Always cook and eat with love

Fond is an ever evolving movement with several moving parts. It travels through talk rather than a digital algorithm. The motivation behind manually spreading the word is the need for explicit acts of care. It makes us put in the effort, it makes us go the extra mile. It starts in the flesh and ends in the flesh. Fond finds friends because two friends found fond, over dinner.